This project showcases a complete case study in social media design for an educational content platform. The primary goal was to tackle a common challenge in the e-learning space: transforming dense, educational material into vibrant, shareable content that boosts student engagement online.
The Challenge: The client needed to increase their visibility and interaction rates on platforms like Instagram and Facebook. Their existing content, while informative, wasn’t visually stopping users from scrolling, resulting in low reach and engagement.
My Role & Process My role was to design a new visual strategy and create a series of versatile templates for their social media channels. My process involved:
- Research: Analyzing the target audience (students and lifelong learners) and top-performing content in the education marketing niche.
- Visual Strategy: Developing a clean, modern, and energetic visual identity. I chose a specific color palette to evoke creativity and trust, paired with bold, legible typography for maximum impact on mobile screens.
- Content Creation: Designing a variety of informational graphics, including single posts, carousels, and story templates. Each design was crafted to be a piece of “micro-learning”—valuable and digestible on its own.
The Solution: The result is a cohesive and scalable system of e-learning visuals. The designs successfully break down complex topics into engaging, easy-to-understand graphics. By focusing on a strong visual hierarchy, the key information is highlighted, encouraging likes, shares, and comments. This suite of social media content creation serves as a powerful tool for building a community around learning.
Have a project in mind? I help brands communicate more effectively through clean and engaging design. If you’re looking to elevate your social media presence, let’s connect.
Get in Touch: hellomdayub@gmail.com